MARKETING UNIVERSITY PROJECTS.
Digital Marketing & Consumer Intelligence Strategy
MECCA
Sport Management & Marketing
NETBALL NSW
Social Media & Brand Marketing Analysis
THE QUICK FLICK
AI & Future Marketing Strategy
AESOP
Sport Management & Marketing
NETBALL NSW
Strategic Marketing & Innovation Plan
QANTAS
New Product Development & Market Strategy
HEALTH LABS CO.
An in-depth digital marketing analysis of MECCA examining website performance, competitors, consumer behaviour, social media activity and audience sentiment.
Using digital analytics and social intelligence tools, I identified opportunities to strengthen the quality of MECCA's digital traffic, customer engagement and overall online experience.
An analysis of Netball NSW within Australia's sporting ecosystem, examining the organisation's stakeholders, governance, commercial partnerships and participation pathways.
The project strengthened my understanding of the relationships between sporting organisations, sponsors, associations, clubs, volunteers and participants and how these relationships contribute to the success of the wider sporting system.
An exploration of The Quick Flick's digital marketing strategy, examining how social media, influencer marketing, visual communication and audience engagement contribute to the brand's positioning.
The project considered how digital-first beauty brands can use content and community to build awareness and maintain strong relationships with consumers.
A strategic exploration of how artificial intelligence could be incorporated into Aesop's marketing while protecting the brand's distinctive identity, authenticity and premium customer experience.
The project considered how emerging technologies could support marketing without replacing the human creativity and brand storytelling that make Aesop recognisable.
An analysis of Netball NSW within Australia's sporting ecosystem, examining the organisation's stakeholders, governance, commercial partnerships and participation pathways.
The project strengthened my understanding of the relationships between sporting organisations, sponsors, associations, clubs, volunteers and participants and how these relationships contribute to the success of the wider sporting system.
A strategic marketing project examining Qantas' competitive environment, brand challenges and future growth opportunities. I developed a marketing strategy focused on incremental innovation, customer experience, digital transformation and sustainability, supported by an integrated marketing mix.
A market analysis and product development project exploring the Australian healthy snack bar industry. I used consumer research, segmentation and competitor insights to develop and position a new product concept, supported by decisions across promotion, distribution and pricing.