MARKETING UNIVERSITY PROJECTS.
Digital Marketing & Consumer Intelligence Strategy
MECCA
Sport Management & Marketing
NETBALL NSW
Social Media & Brand Marketing Analysis
THE QUICK FLICK
An in-depth digital marketing analysis of MECCA examining website performance, competitors, consumer behaviour, social media activity and audience sentiment.
Using digital analytics and social intelligence tools, I identified opportunities to strengthen the quality of MECCA's digital traffic, customer engagement and overall online experience.
An analysis of Netball NSW within Australia's sporting ecosystem, examining the organisation's stakeholders, governance, commercial partnerships and participation pathways.
The project strengthened my understanding of the relationships between sporting organisations, sponsors, associations, clubs, volunteers and participants and how these relationships contribute to the success of the wider sporting system.
An exploration of The Quick Flick's digital marketing strategy, examining how social media, influencer marketing, visual communication and audience engagement contribute to the brand's positioning.
The project considered how digital-first beauty brands can use content and community to build awareness and maintain strong relationships with consumers.