MARKETING PROJECTS
SOCIAL MEDIA . CONTENT STRATEGY. BRAND DEVELOPMENT. DIGITAL MARKETING. ANALYTICS.
I combine creativity with strategy to create marketing that feels relevant, engaging and true to the brand behind it.
My experience spans social media management, content creation, digital strategy, audience research, branding and campaign development across both real-world businesses and university-led projects. I enjoy understanding what makes a brand unique, who it is speaking to and how content can be used strategically to build stronger connections with its audience.
From developing social media content for an established hospitality brand to creating my own marketing concept and analysing major Australian businesses, my work reflects both the creative and analytical sides of marketing.
AFTER
RUSH ROASTING CO.
Featured Experience
SOCIAL MEDIA MARKETING & CONTENT STRATEGY
Rush Roasting Co. has given me the opportunity to apply my marketing skills within a real business environment and understand how consistent digital communication can influence the way customers experience a brand.
Through my involvement with Rush, I have contributed to its social media presence through content creation, photography, copywriting, promotional campaigns and ongoing Instagram management.
My approach has focused on creating a stronger and more recognisable digital identity while maintaining the personality, community and authenticity that already exist within the Rush brand.
By introducing more intentional content planning, stronger visual consistency and audience-focused communication, I have helped develop an Instagram presence designed to showcase Rush's products, people and café culture while supporting engagement and organic account growth.
BEFORE
MY ROLE
Social Media Management
Supporting the ongoing management and development of Rush's Instagram presence.
Content Creation
Creating photography, video, Reels, Stories, graphics and promotional content.
Content Planning
Developing content around products, promotions, events, staff, café culture and seasonal opportunities.
Copywriting
Writing captions and messaging that maintain Rush's personality while encouraging audience interaction.
Brand Consistency
Creating a more cohesive visual direction across social media while working within the existing Rush identity.
Audience Engagement
Considering what customers want to see from the brand and creating content that strengthens community connection.
THE APPROACH
More than just posting.
My work with Rush has taught me that effective social media marketing is not simply about creating visually appealing content.
It requires understanding the audience, recognising what makes the business different, maintaining consistency and continuously learning from how people respond to different types of content.
I aim to create content that feels natural to Rush while still having a clear purpose — whether that is promoting a product, increasing awareness, communicating an event or simply strengthening the relationship between the brand and its audience.
