MARKETING PROJECTS
SOCIAL MEDIA . CONTENT STRATEGY. BRAND DEVELOPMENT. DIGITAL MARKETING. ANALYTICS.
I combine creativity with strategy to create marketing that feels relevant, engaging and true to the brand behind it.
My experience spans social media management, content creation, digital strategy, audience research, branding and campaign development across both real-world businesses and university-led projects. I enjoy understanding what makes a brand unique, who it is speaking to and how content can be used strategically to build stronger connections with its audience.
From developing social media content for an established hospitality brand to creating my own marketing concept and analysing major Australian businesses, my work reflects both the creative and analytical sides of marketing.
AFTER
RUSH ROASTING CO.
Featured Experience
SOCIAL MEDIA MARKETING & CONTENT STRATEGY
Rush Roasting Co. has given me the opportunity to apply my marketing skills within a real business environment and understand how consistent digital communication can influence the way customers experience a brand.
Through my involvement with Rush, I have contributed to its social media presence through content creation, photography, copywriting, promotional campaigns and ongoing Instagram management.
My approach has focused on creating a stronger and more recognisable digital identity while maintaining the personality, community and authenticity that already exist within the Rush brand.
By introducing more intentional content planning, stronger visual consistency and audience-focused communication, I have helped develop an Instagram presence designed to showcase Rush's products, people and café culture while supporting engagement and organic account growth.
BEFORE
MY ROLE
Social Media Management
Supporting the ongoing management and development of Rush's Instagram presence.
Content Creation
Creating photography, video, Reels, Stories, graphics and promotional content.
Content Planning
Developing content around products, promotions, events, staff, café culture and seasonal opportunities.
Copywriting
Writing captions and messaging that maintain Rush's personality while encouraging audience interaction.
Brand Consistency
Creating a more cohesive visual direction across social media while working within the existing Rush identity.
Audience Engagement
Considering what customers want to see from the brand and creating content that strengthens community connection.
THE APPROACH
More than just posting.
My work with Rush has taught me that effective social media marketing is not simply about creating visually appealing content.
It requires understanding the audience, recognising what makes the business different, maintaining consistency and continuously learning from how people respond to different types of content.
I aim to create content that feels natural to Rush while still having a clear purpose — whether that is promoting a product, increasing awareness, communicating an event or simply strengthening the relationship between the brand and its audience.
RESULTS PREVIEW
CONTENT → CONNECTION → GROWTH
+15%
FOLLOWER GROWTH
2.9K
CURRENT FOLLOWERS
TESTIMONIAL
4K
HIGHEST REEL VEIW
“Zahli was a valuable part of our marketing team at Rush Roasting Co., bringing fresh ideas, strong creative direction and a clear understanding of how strategy and content work together. She consistently created visually engaging, on-brand content, demonstrated a strong understanding of digital trends and Gen Z audiences, and showed initiative throughout the creative process. Her ability to combine strategic thinking with scroll-stopping visuals helped strengthen our social media presence and connect more effectively with our audience. Zahli is creative, reliable and genuinely understands how to make content connect.”
RUSH ROASTING CO.
4%
ENGAGEMENT RATE
Personal Project
MADE BY ZAH x SOCIAL HAUS
BRAND DEVELOPMENT • SOCIAL MEDIA • CONTENT STRATEGY
Made by Zah x SOCIAL HAUS is a self-directed marketing concept I developed as a space to explore my own approach to digital marketing, content creation and brand communication.
Beginning with the brand identity, I developed the visual direction, Instagram presence, messaging and content strategy from the ground up.
The project allowed me to think beyond individual social media posts and consider how an entire marketing brand could position itself online, communicate its services and establish a recognisable identity.
FROM CONCEPT TO CONTENT
I wanted Made by Zah x SOCIAL HAUS to feel creative, contemporary and approachable while still communicating marketing knowledge and capability.
The Instagram strategy combines educational marketing content, trend-based posts, client work, behind-the-scenes content, testimonials and service-focused communication.
This creates a balance between demonstrating expertise and showing the creative process behind the work.
Made by Zah has allowed me to experiment with how strategy, design and content work together to create a complete digital brand presence.
It represents the kind of marketing I enjoy most — combining strong ideas with creative execution and understanding how both contribute to the way an audience experiences a brand.
WHAT I CREATED
Brand Identity
Developed the visual direction and overall personality of the brand.
Social Media Strategy
Planned the role Instagram would play in communicating the brand and its services.
Content Creation
Designed educational, promotional and brand-led social content.
Copywriting
Created messaging designed to communicate marketing concepts in an approachable way.
Content Planning
Developed different content pillars to create variety and consistency across the account.
Creative Direction
Established a cohesive visual system that connects each piece of content back to the overall brand.
CONTENT PILLARS
EDUCATE
Digital marketing tips, trends and insights.
CREATE
Creative concepts, photography and content production.
SHOWCASE
Client work, projects and brand transformations.
CONNECT
Behind-the-scenes content, personality and brand storytelling.
BUILD TRUST
Testimonials, results and examples of completed work.
MARKETING PROJECTS
My university work has allowed me to apply marketing theory, digital tools and consumer research to real brands and organisations across beauty, sport and lifestyle industries.
These projects demonstrate my ability to move beyond content creation and use research, data and audience insights to support strategic marketing decisions.
MY MARKETING SKILLSET
WHAT I BRING
SOCIAL MEDIA STRATEGY
Creating content with a purpose rather than posting for the sake of being active.
CONTENT CREATION
Developing engaging photography, video, graphics, Reels and digital content that align with a brand's identity.
BRAND DEVELOPMENT
Understanding how visual identity, tone, messaging and customer experience work together to create a recognisable brand.
AUDIENCE-FIRST THINKING
Considering what an audience needs, values and responds to when developing marketing communication.
DIGITAL ANALYTICS
Using platform insights, digital marketing tools and consumer data to understand performance and support decision-making.
COPYWRITING
Creating clear, engaging messaging that reflects the personality of the brand.
CREATIVE STRATEGY
Combining research, trends and creative ideas to develop marketing concepts that are both engaging and purposeful.
LETS CREATE SOMETHING WITH TALKING ABOUT.
I'm interested in opportunities across marketing, social media, content, communications, events and sport, where I can continue developing my skills while contributing creatively to a team.