Creative and driven communications student with a strong foundation in digital marketing, branding, and content creation. I bring hands-on experience in managing social campaigns, developing brand identities, and producing content that resonates with Gen Z audiences across platforms like Instagram and TikTok.

​Throughout my university studies and freelance projects, I have worked on real-world marketing campaigns, refined my skills in design software like Canva and Adobe Illustrator, and applied digital strategy frameworks such as the PESO model. I am particularly passionate about using data-informed creativity to drive meaningful audience engagement, build community, and help brands stand out in crowded digital landscapes.

​With a strong eye for design, an understanding of current social trends, and a commitment to continuous learning, I’m ready to contribute to innovative teams and elevate brand communications with purpose and originality.

EDUCATION

Bachelor of Communication and Media 
Majors - Visual Design Communication & Marketing 

University of Wollongong 2024-2026

Chevalier College, Burradoo

High School Certificate 

Year 7 (2017) - Year 12 (2022)

EXPERIENCE

MARKETING ASSISTENT - Rush Roasting Co, Bowral 2023- 2025 

• Managed Instagram content calendar, increasing local engagement through Reels and stories

• Designed graphics for promotions, merchandise, and events using Canva and Illustrator

• Contributed to digital brand strategy and campaign planning

• Analysed social media performance to optimise posting times and content styles

BARISTA  -  Rush Roasting Co. Bowral, NSW 2023 - 2025 

• Delivered friendly, efficient customer service in a fast-paced café environment, ensuring a positive customer experience.

• Prepared high-quality espresso coffee, specialty beverages, and food orders while maintaining consistency and attention to detail.

• Operated coffee machines, grinders, and POS systems confidently and accurately.

• Managed daily café operations including opening/closing duties, stock rotation, and maintaining cleanliness and hygiene standards.

• Collaborated with team members to uphold Rush Roasting Co.’s brand standards for presentation, quality, and service.

• Built strong relationships with regular customers, contributing to a welcoming and community-driven café atmosphere.​

MARKETING & BUSINESS REBRAND  - Fluer De Soul 2024

• Led creative rebranding project for a active wear business including new brand voice, tone, and aesthetic direction

• Developed fresh content creation ideas to align with brand values and attract new audiences

• Designed social media templates and mood boards to guide future visual identity

• Supported strategy for Instagram engagement and product storytelling

UNIVERSITY PROJECT  - The Quick Flick New Campaign UOW 2025

• Created lead generation strategy for a beauty brand targeting Gen Z

• Produced a client-facing pitch video integrating PESO model

• Designed TikTok ad mockups and influencer strategy

• Implemented user-generated content and email funnels to support growth

FREELANCE BRANDING PROJECTS - @madebyzah ongoing​

• Created brand assets, logos, and social templates for startups

• Built visual identities that align with client tone and values

• Worked on personal dress hire project, including launch content, visuals, and tone of voice

EXPERTISE 

• Content Creation (Instagram Reels, TikTok Trends)

• Canva, Figma & Adobe Illustrator

• Public Relations Writing & Strategy

• Email Marketing & Automation

• Branding & Visual Design​

• PESO Model Planning

• Digital Campaign Execution

• SEO & Audience Insights

• Client Collaboration & Brief Response

CERTICATIONS

• UOW High Distinction Average 

• Selected for South Coast Regional Netball Team

• Finalist – UOW Creative Campaign Project 2024

• Hubspot Certificate - Digital Marketing 

• TrialHead Modules - Digital Marketing

• Foundations Certificate Netball Coaching

REFERENCES 

Name: Baedon Terry 
Position: Café Owner, Rush Roasting Co.
Phone: 0410 487 945
Email: baedonterry@gmail.com